Very high inflation leads to sanyas.

An article argues that a constant bombardment of our brains by ads of different brands is a way to make us desire things that we do not want. Animals eat, sleep and procreate but we humans live in houses, wear clothes and travel in cars. Which means that there is a constant search for products which will make us a little different from the herd, a little prettier perhaps, and make us feel special. And where there is prey there will be predators. So, English cobblers, John Lobb are coming to India. Imagine feeling on top of the world in your Rs 100,000 pair of shoes until you discover everyone else at the party is wearing the Rs 600,000 range? Do you quietly slink out of the backdoor? Accumulating stuff is an addiction, just like drugs. Animals can also get addicted but do not accumulate. Which means that they have no need for money and do not have to compete in a cutthroat world to earn more than others. After all, those who are selling brands also need to buy other brands. Hence the constant search for ways to get us to remember one particular product out of the clutter. Branding is not always bad. It gives us an assurance of quality. We would not mind buying a generic pain killer because even if it is not fully effective it will reduce pain and will not cause any harm but who among us would trust a generic antibiotic for a serious case of pneumonia or kidney infection? Would we mind spending a bit more for the branded product for the reassurance of getting the exact amount of the pure substance? Problem is that the more you possess the more the irritation. If you have 3 cars then you will need 3 services every few months. Just a few years back we paid electricity and phone bills every 3 months. Now we have to pay them every month. It has become such a chore, writing a dozen cheques every month, that the Reserve Bank is thinking of setting up a central bill paying system where presumably we will just write one consolidated cheque for all our bills. This will save a lot paper, money for printing cheque books and colossal amounts of time. In olden days in India people would seek ' sanyasa ' after a certain age, wherein you renounced all material wealth, ate whatever people gave you in charity and spent your time in meditation. Today the US has many times more yoga and meditation schools than we have. So, to nudge us towards a life of spiritual purity the Congress has engineered such a scorching inflation that very few Indians can afford the basic necessities, let alone English cobblers. If India becomes a truly wealthy country will we miss the Congress?