Saturday, August 26, 2006

The govt has last published some rules for cablewallahs when they have been in business for over 10 years. There are still no rules for DTH ( satellite tv ). About four years ago the second son of the Media Tycoon visted India and rumour has it that he made offers to politicians that they could not refuse. The reason is that at present there is no way of knowing which channel people are watching and the total number of subscribers are presumed to watch every channel which is absurd. So every channel is charging subscrition and selling commercial time thus short changing both consumers as well as advertisers. Now the Supreme Court has mandated the set top box by first of January so the govt is isuing guidelines for cablewallahs after we have had to tolerate torture for years. The cablewallah would suddenly change channels or the signal would suddenly disappear and complaints would be treated with contempt. Last night I was watching a football match when the commentary suddenly changed to Hindi. Watching a Premier League match with Hindi commentary is hoorible for two reasons. One, the commentators are clearly not in the stadium but somewhere in India probably Jhumritalia. Second, all terms such as goal, offside, centre forward, foul, penalty etc are in English and have no translation. Nothing we can do as the cable system is based on monopoly and the politicians have been blocking DTH.

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